Writing Outwardly
This section of the University of Texas website homepage is a good example of writing outwardly because it focuses on the needs, aspirations, and impact of its audience rather than solely promoting the institution. The text highlights the opportunities available to students, such as access to over 170 fields of study, high alumni success rates, and real-world impact through research and leadership. Phrases like “Longhorn students are having an impact on the world” center the content on the reader’s potential achievements, making it engaging and relatable. This approach emphasizes the benefits and outcomes for the audience, creating an inclusive and aspirational tone.
Not Burying The Lead
This is good example from the University of Texas homepage for not burying the lead by immediately highlighting the central message: UT Austin's vital role in Austin's booming innovation ecosystem. The opening sentence directly states that Austin is thriving and UT Austin is integral to its success, followed by specifics like its connection to major companies such as Dell, Apple, Google, and Tesla. The content also emphasizes the university's vibrant, state-of-the-art campus and its influence across industries. By leading with compelling and impactful information, the webpage grabs attention quickly, ensuring readers understand UT Austin's significance without having to search for it.
Not Saying Too Much
For not saying too much, this is a good example because it presents focused, concise content that avoids overwhelming the audience. The text highlights UT Austin’s role as a collaborator for industries, mission-driven foundations, and military partners, maintaining clarity and relevance throughout. Each paragraph introduces key points without unnecessary detail, such as how UT fosters innovation, connects research to practical outcomes, and creates mutually beneficial partnerships. Links like "Mission-driven foundations" and "Discovery to Impact" allow readers to explore additional information if needed, ensuring the main message stays clear while offering deeper engagement options for those interested.
Making A Strong Call To Action
Lastly, this section from the University of Texas homepage is a good example of making a strong call to action. The phrase "BE A LEADER. BE A LONGHORN." is prominently displayed in bold, attention-grabbing text, immediately communicating the university's brand identity and inviting prospective students to envision themselves as part of the community. Below the headline, the page offers concise, actionable links, such as "Earn a Bachelor's Degree," "Life at TEXAS," and "Tuition and Costs," encouraging users to explore relevant topics with ease. The layout uses direct, compelling language to guide users toward specific goals, such as learning about admissions, joining a community, or planning a visit.