Provide a link to an example of a violation of number 6
Tag Team Signs is an example of a website that has a clickable element that does not look obvious to the user. At the bottom of the website, the company added in their contact information such as their email. I did not know that their email is a clickable element because it was not made obvious.
Better User Experience Through Storytelling Articles
How can framing your project in a story format help you refine your ideas?
Framing your project in a story format can help you refine your ideas by providing a clear narrative structure that highlights the user's journey and needs. This approach allows you to visualize the problem, solution, and impact in a cohesive way, making it easier to identify gaps, prioritize features, and ensure that the project addresses real user concerns. By seeing the project as a story, you can better understand how each element contributes to the overall experience and make more informed decisions about the design and functionality.
Meet Your Type: A Field Guide to Love and Typography
What are different ways to establish hierarchy (or emphasis) in typrography design? Provide a link to a good example of hierarchy.
In typography design, establishing hierarchy or emphasis can be achieved through various techniques, including size, weight, contrast, style, and spacing.
Size: Larger text stands out to draw attention to the audience's eyes. This is ideal for headings or important information.
Weight: Bold fonts will emphasize key points, while lighter weights can support secondary information.
Contrast: Differentiating text color or background color enhances readability and highlights crucial elements.
Style: Using variations like italics or different typefaces can distinguish different types of content or emphasize specific details.
Spacing: Adjusting line spacing (leading), letter spacing (tracking), and word spacing can impact readability and focus attention on specific areas.
Problem: While there are a lot of websites where book lovers can come together and discuss book recommonds and reviews, these websites offer little to none personalization for the user. Moreover, these websites tend to be pretty limited on the services they provide.
Audience: My intended audience are book lovers in the age group 16-50 years old. This is a large age group, however with this new website, users can choose which age group best suits them in order to better personalize their content. I decided to expand the ages because this will allow diverse reading preferences among all genres and interests. Moreover, engaging users from different generations can foster intergenerational dialogue, offering a platform where diverse viewpoints and experiences are shared, leading to richer and more varied discussions.
Competition: The three biggest competitors are Goodreads, Litsy, and Scribd. These competitors offers book lovers to come together and discuss their favorite reads while also getting new book recommendations. However, these website platforms prioritize books from sponsors or featured content, which leads to potential bias in recommendations and review. Moreover, there are limited opportunities for direct interaction with authors, which reduces the depth of engagement and connection between readers and writers. My platform will provide all of these elements that the others are lacking.
Key Message: The target audience is experiencing a fragmented and impersonal reading experience, but with our newest project, Readergy, they'll get to experience a seamless and immersive literary journey. That's what makes Readergy an unrivaled solution within the market.
Call to Action: When the target audience sees our campaign, they will feel inspired and excited to transform their reading experience, communicating with a vibrant community, discovering their next favorite book, and connecting with their favorite authors.
How to Measure Success: To measure success for Readergy, I will track several key metrics.
Monitoring user engagement by assessing how long visitors stay on the site.
Evaluating conversion rates by measuring the number of sign-ups, subscriptions, and purchases of book accessories.
User satisfaction can be gauged through Net Promoter Score (NPS) and customer satisfaction surveys.
Collecting and analyzing user feedback, including comments, suggestions, and feature requests.
Measuring community engagement through book club participation and podcast metrics to understand user involvement and content impact.
Together, these metrics will provide a comprehensive view of how effectively the site meets user needs and enhances their experience.